Dragun Beauty Pop-Up by Nikita Dragun Grand Opening at Beverly Center

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PHOTO CREDIT:  Presley   Ann / Getty Images for Beverly Center

PHOTO CREDIT: Presley Ann / Getty Images for Beverly Center

“I’ve been true to my vision,” Says makeup star Nikita Dragun. With millions tuned in to her story of elevation, growth, and glamour, the YouTube personality has launched her first-ever pop up store at Los Angeles’ Beverly Center

“I’ve always been obsessed with anime and fairy tales,” Nikita explains. 

“Growing up as a little boy in Virginia, kids would tease me and call me ‘dragon’ - I wanted to escape to fantasy land...So for me I was obsessed with the energy of a dragon... I felt like I had that inside of me.” 

Nikita’s make up line, Dragun Beauty, seeks to empower beauty lovers of all shapes, skin tones, and sexualities. 

Earlier this year, Nikita took a stand against Victoria Secret’s controversial casting comments made by chief marketing officer Ed Razek, saying that “trans women can’t sell a fantasy.” 

Nikita responded with a Fantasy Bra commercial, proving that ANY woman can indeed sell a ‘fantasy’, explaining that “Everyone is beautifully unique. Stand tall in who you are! Live your fantasy and don’t let anyone tell you otherwise.”

At Dragun Beauty’s pop-up store, 

visitors can experience a “dragon ball’ come to life. Paying homage to the underground ballroom scene in the LGBT community, the backdrop includes a ballroom-inspired theme with brightly lit vanity sets, trophies, and a disco ball. Conveniently located on the 7th floor of the Beverly Center and next to the same retailer who told Nikita she couldn’t sell a fantasy, you too can unleash your inner Dragun. 

Come experience the Dragun Beauty FANTASY IRL with shopping, giveaways, surprises and more. 

WHEN

Oct 5th - Oct 13th 
10:00AM-9:00PM

LOCATION

Level 7

WHERE TO PARK

Grand Valet LVL 1 Pkg Garage LVLS 2, 3, 4, & 5 / Section D, E or F, Grand Court Elevators

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The artist. The film-maker. The musician. We are the pulse of Los Angeles. Founded in 2016, LA Pulse Mag’s mission is to create a platform for emerging creative artists, while featuring the best LA has to offer in art, travel and lifestyle.

The artist. The film-maker. The musician. We are the pulse of Los Angeles. Founded in 2016, LA Pulse Mag’s mission is to create a platform for emerging creative artists, while featuring the best LA has to offer in art, travel and lifestyle.