This article is in partnership with Gaffer & Child, an organic skincare line made for men. Gaffer & Child works to encourage gentleman to #giveadamn about their community and themselves with all-natural ingredients that's good for you and good for the environment.
Skincare is an important part of daily care, and any gentleman would agree that looking the part is just as important and taking care of yourself. From fitness to personal hygiene, looking like a gentleman takes time. Grigore Madikians, Founder and CEO of Gaffer & Child, an organic skincare line designed in Los Angeles made by men for men, understands this delicate balance and works to create skincare products for gentleman who #giveadamn about their appearance and personal care.
David Morris: What is Gaffer and Child's mission? Where did the name come from?
Grigore Madikians: Gaffer & Child challenges people to "give a damn". We focused on men because more often than not they don't care about their skin, and don't spend time on personal care. Gaffer & Child is symbolic. The word ‘gaffer’ comes from cockney east London speak. A ‘gaffer’ is a boss, a leader, a coach. We are here to set the new standard in personal care. We are here to let men know they too can be the gaffer, and help pave the way for a new future in personal care, symbolized by the ‘child.’ We have an important message, it's something that's too often overlooked. It’s the fact that we all can be leaders in our own way if we embrace our differences instead of trying to assimilate. Embrace your talents and your passions, and in doing so you will inspire someone else.
DM: When did you get the concept for Gaffer and Child? What inspired you to create it?
GM: Gaffer & Child was established in 2015, it came to me as I searched for a "clean" solution to my daily personal care products. I’ve always used the best new products the industry had to offer only problem was they were full of chemicals, that could be detrimental to your skin and health. Your skin is your largest organ: it absorbs toxins and chemicals very quickly. I wanted to develop a line that was wholesome and effective using the best ingredients we could find in nature. Because we use all-natural ingredients our products can be used by anyone, any age, that’s what’s great about it. We often find that our customers share it with their girlfriends, that’s when we knew we created something great.
DM: What type of gentleman would enjoy using G&C products?
GM: Our products are for the true gentleman. Someone who walks with purpose. Our business is independent, and locally-owned, rather than nationally-owned. Our resources are used to make purchases from other local businesses, service providers, and farms, continuing to strengthen the economic base of the community. Our products are for the individual who works, plays, and purchases consciously. What we're talking about is the ethical consumption movement, or buying with an eye toward your fellow man and the environment. Essentially it's for the man who knows he votes with his dollar, conscious consumerism is a way to support your values every time you walk into a store.
DM: What are some of your best-selling/ favorite items?
GM: It may sound cliché, but all of our products are my absolute favorite. I personally use them all daily in my own selfcare regimen. It takes us months to develop each product, because we simply won't release an item unless we'd use it ourselves. Each piece that we've created is my favorite. They are all unique in their own way, and serve a different purpose in your self-care routine. It’s taken us over two years to develop an essentials line. That is what we find to be essential in your self-care routine (hair dressing, face wash, shaving cream, moisturizer, exfoliating scrub). From our essentials line we will begin to expand to meet the needs and expectations of our customers. In efforts to create a relationship with our followers, I make sure to personally initiate contact with each one of my customers to gain their feedback, offer my support, and answer any questions they may have. Currently, we’re offer our products exclusively online at Gaffer and Child. We want to focus on growing the community personally rather than having it on shelves in stores. This allows me to have a better understanding of their expectations, so I can continue to improve our current product offerings, and develop more products tailored to their needs.