Event Recap: The Collective Conference LA at Wanderlust Hollywood

If I told you you can do what you love and get paid, would you believe me? Everyday, more and more people are finding ways to monetize on their passion and turning their hobby into a long-lasting career. From the lifestyle blogger who worked two jobs during the day and wrote content at night (that's Skinny Confidential) to the 30 year-old working woman who began LA Girl and posted everyday for two years until she finally quit her day job at Day 730, your creative dream is possible. It just needs watering. Every. Single. Day. There is no half-ass doing if you want to live the life of your dreams. 

Last Friday, October 21, LA Pulse Magazine had the pleasure to attend The Collective LA, a conference dedicated to connecting top bloggers and brands in the world of fashion, food and travel. These influencers shared with us the journey of creating stories, collaborating with brands and the importance of creating editorial calendars! With the growing impact of digital media, everyone has the ability to share their story but it’s the quality of storytelling that separates the good from the great. Within the last minute of you reading this, there were 16 billion photos posted on Instagram and 300 hours of video content shared on Youtube. That’s a lot of content!

Here are the most helpful tips we learned while connecting with the next top brands and bloggers making waves in the food, travel and fashion industry: 

  • The average consumer’s attention span is 8 seconds
  • Instagram Stories vs. Snapchat: Use Instagram Stories to highlight the best material on Snapchat. The more you can share the experience behind the story, the more viewers are engaged. Follow us @LAPulseMag to keep up with the latest.
  • It’s not about the medium, it’s about the message. What message are you sharing with your content? Does it tell a story? 
  • People Map is a helpful Instagram Marketing Tool to assist  you understand who your audience is while scaling your efforts.

Thank you to The Collective LA and hosts FAB Counsel and 365 Hangers for an informative conference, it was a blast connecting with brands including TastemadeThe LA Girl and Mr. Kate. Stay tuned for more exciting digital stories on social @LAPulseMag and stay updated with the latest The Collective LA events here